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Informal IP.
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Unlike less experienced patent service firms, Fortress PATENTS / IP identifies and support the full range of intellectual property. Fortress PATENTS / IP recognizes that intellectual or proprietary information is any innovation that provides a competitive advantage in the market..
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Statutory and Non-Statutory Intellectual Property
Fortress PATENTS / IP identifies two forms of intellectual property.
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Formal / Statutory /  By Law
Rights granted by a sovereign government in exchange for disclosure of a “useful art” advancement that benefits society. The disclosure must be the “best mode” and “enabling” or a sufficient disclosure that a person having ordinary skill in the art to can practice the disclosure without “undue experimentation.”
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These formal rights are granted through:
Patents
Trademarks
Copyrights.
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Informal / Non-Statutory / Executional
Market advantage from applied intellectual property, proprietary knowledge, know-how, etc used in the market, but without statutory protection. Even though much of this informal intellectual property is practice in the open and without statutory protection, it is usually difficult to duplicate, but often creates noticeable market advantage.
Informal IP
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These informal advantages:
Usually provides the key to success or failure of formal intellectual property rights.
Often the most significant and powerful of all the intellectual property.
Often practiced in open public, but yet some of the most difficult to duplicate.
Often last longer than patent rights for continuous market advantage.
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Includes information, habits and practices, etc. of:
Trade Secrets
Know-How
Leadership
Culture
Service
Quality
and the list could go on
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A Few Examples Of Informal Intellectual Property
The purpose of a patent, trademark, or other formal and informal intellectual property is usually to gain a market and competitive advantage that results in a monetary gain, social benefit, or some return.
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In the following examples, consider:
  • These successes occurred while others in their competitive set and space failed to realize the same success, even though it was the same economic conditions, they had access to near equivalent patented technology, they were in the same product space, etc.
  • What is the difference between them and others in their competitive set and space, and the lack of success by others? It is their use of the power of Informal, non-statutory, and executional intellectual property.
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Examples of results from a combination of applied executional intellectual property:
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Elizabeth Holmest – Founder and CEO of Theranos, who invented a lab in a vial and lead company growth to make her a billionaire at 30.
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Steve Jobs – A visionary, an innovator, and a relentless leader that created science fiction-like products that Apple first introduced.  
Steve Jobs – Think of Apple’s success under Steve Jobs, then its stagnation without him, then his return and rise of apple to today’s standing.
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Alan Mulally – Took a near bankrupt Ford from almost $6 billion annual loss in 2006 to nearly a $9 billion annual gain in 2012.  
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Berkshire Hathoway – Stock is over $200,000 a share under the leadership of Warren Buffett and has shown such performance for years, etc.
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Jack Welch – Ran GE from 1981 – 2001 and under his leadership the corporation’s value rose 4000%. 
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Howard Schultz – Created the Starbucks business model in 1986 and drove its initial growth into a brand icon and initial public offering in 1992.
Howard Schultz – Re-instated as CEO of Starbucks Corp., and created a two year turnaround for $10 billion in revenue and 150,000 employees.
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This list could continue expansively with leadership at small or large organizations in technical, business, military, nonprofit, and all types of fields.
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It is almost impossible to have formal and statutory intellectual property success without wrapping it in informal and executional intellectual property. The importance of executional intellectual property cannot be over stated for formal statutory intellectual property.
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Fortress PATENTS / IP reaches well beyond other patent and intellectual property service firms with a comprehensive knowledge and skill in optimizing the scope, strength, and strategy of patents, trademarks, copyrights, trade secrets, and other informal intellectual property to maximize their rights, protections, and market potential. Fortress PATENTS / IP can also coach and guide the use of informal intellectual property to accelerate and amplify the success of formal statutory intellectual property.
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We invite and welcome your writings and calls to answer questions, get acquainted, and get started contacts.
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